Have you ever wondered why winter cold makes us rethink our makeup? Tracee Ellis Ross’ classic red lips with winged eyeliner and Halle Berry’s smoky-eyes burn in the winter are examples of the revival of power aesthetics. Women of all ages no longer hide their age, but instead use makeup to transform themselves into capital.
Why is the makeup of older women becoming the new standard for aesthetics?
Data shows that searches for “makeup for mature skin” grew by 43% between 2024 and 2025. The logic behind these makeups, from Jada Pinkett’s creamy skin to Salma’s chocolate eye make-up, is that maturity is not a flaw, but rather a dimension. Makeup artist Vincent Tejeria pointed out that mature skin needs not concealment, but enhancement-through creamy highlights and dark eyeshadows, the traces of years are transformed into three-dimensionality.
From creamy lip gloss to smoky eye: a makeup revolution designed for mature women
In the dry winter months, cream base makeup products are the best choice for mature skin. Julianne Moore’s “glossy” skin created with cream blushes and highlighters not only creates a more three-dimensional contour, but also conveys the attitude “I choose how to look”. Angela Bassett’s waterproof smoky-eye makeup shows that drama isn’t just for young people. According to data, 68% of mature females believe that “smoky eye makeup is an extension of confidence.”
Red lips is not a declaration but a statement
Celine Dion’s dark eyeshadow and red lips combination breaks the stereotype of “age & color”. The search volume for “dark lips makeup” has increased by 31% since 2024, according to data. Donni Davy, a makeup artist, pointed out that mature women are more attentive to the texture of red lips when choosing them. Matte is better for formal occasions while gloss is better for everyday life. This attention to detail is the embodiment and power of mature women.
Makeup does not disguise you, it translates
Viola Davis’ use of smoky eyeshadow and nude lip gloss to create balance in winter was not makeup but rather a form of self-expression. The makeup philosophy of older women tells us that the best makeup does not erase the traces from time, but uses color and texture to express “who I am”.
