Have you ever changed the mood of your day because of a scent? When Kylie Jenner sprays Cosmic 2.0 on her wrist, not only is the air filled with the collision of tuberose and amber, but also a statement of confidence. This perfume, described as “more complex and lasting than the first generation”, shows how modern women can find strength through complexity.
Why do we always search for a fragrance’s identity?
“It is not like those cloyingly-sweet commercial perfumes. It’s more like Le Labo. It has depth, but not intentionally alienated.” Cosmic 2.0 is a contradiction of “softness and a sharpness” with its top notes of pink pepper and pear, middle notes of lavender essence and warm amber at the finish. Isn’t that a true representation of modern women?
Smell prejudice being broken
Cosmic 2.0 dispels the myth that “niche perfume=high-end”. It proves with facts, that business and art do not have to be at odds. Jenner said in an interview that she received “too many private messages” from people who claimed the first generation Cosmic was their first experience of being attracted to the smell of themselves. This phenomenon is a sign that the public’s stereotype “affordable=mediocre” has collapsed. As one user commented in the comments: “It was the first time that I used a $50 fragrance and received compliments from the counter BA.” It turns out confidence is not determined by price.
Smell a flowing armor
In an age where #MeToo is reshaping boundaries on the body, perfumes have become a new battleground. Cosmic 2.0’s 8-hour-long collision of amber and magnolia is a metaphor that women can switch between being gentle and tough. “When I sprayed the spray and walked into a meeting room, I felt the subtle changes in air – not aggressive but a presence that could not be ignored.” A senior executive from a technology company said this. Jenner’s perfume Cosmos may have been named “Cosmos”, because every woman is at the center of the universe.
Cosmic 2.0″ is not a fragrance, but a metaphor of self-acceptance
Cosmic 2.0 is a complex message in an age where “less is more”. It tells us that true confidence doesn’t require deletion but embraces completeness. The evolution of Jenner’s scent reflects her own transformation from the freshness and simplicity of the first generation, to the depth and complexity of 2.0. From a controversial figure, to a business icon, to the queen of social networks, to a mother of two, the evolution of this perfume is the epitome for the reshaping women’s identities of today.
