Have you ever had oily skin cause you to reapply blush? Tower 28’s Beach Please cream-based blush was a “midnight horror” for those with oily skin. The brand’s GetSet Blur matte-based blush redefines beauty through “matte aesthetics”. This blush can control oil, blur pores and tell us that beauty doesn’t need to be glossy.
Why matte blush is better than cream gloss?
Data shows that 72% prefer matte makeup effects for oily skin, while 68% of dry-skin users prefer cream textures. This split is due to the desire for “realism” when it comes to modern beauty. GetSet Blur was found to not only reduce oiliness but also create a “skin-sculpted” look by blurring pores. One user commented: “The first blush I used, I felt like my skin was no longer a battleground.”
The Sociology of Matte: When’matte’becomes the new glossy
Matte makeup is making a return under the high-definition lenses of social media. GetSet Blur’s “setting + color” formula combines setting powder with coloring to give oily skin users up to 12 hours makeup holding power.
This “matte aesthetic”, which is a resistance to oily glint, also reflects on “over-modification”. Data shows that in 2024 the volume of searches for “matte make-up” increased by 43 percent, while the volume of searches for “creamy glosses” decreased by 27 percent.
Matte, is not a dry surface but a choice
GetSet Blur’s matte texture provides a “stable feeling of presence” when cream blush fades over oily skin. After testing, one user said: “BeachPlease gives me the appearance of just coming back from the beach. GetSet Blur gives me the appearance of being ready to enter any editorial office at any moment.” This matte sense calm is becoming the new high-end icon.
Beauty does not mean gloss, but attitude
Ask yourself the next time you’re unsure between matte and creamy: Are you looking for a gloss that will last or are you after a long-lasting attitude? When you swipe GetSet Blur over your cheeks, it’s not makeup you’re applying, but a self-dialogue.
