Have you ever imagined solving mystery in the corridors and historic buildings of Mabel Mora, while maintaining a perfect lip color like rose-brown? Rare Beauty and Hulu collaborated to launch a limited-edition makeup set that not only replicated the aesthetics of “Only Murders in the Building”, they also revealed that makeup has long gone beyond decoration, and is now an invisible language used for identity narrative.
Why do we always seek another self in the Mirror?
Arielle Toelke, a makeup artist at Rare Beauty, chose the Soft Pinch Liquid Blush from Rare Beauty and the new color Delight Lip Oil to transform Selena Gomez in Mabel. This warm chestnut-rose brown color is both low key and full of presence. It’s just like Mabel’s “seemingly normal but hidden edge” trait. Mabel’s makeup philosophy breaks the binary opposition between Mabel and “social masks”.
The marriage between entertainment and beauty: The evolution from tools to stories
Cross-border beauty has become a cultural phenomenon. From A24’s makeup palette “Maxxxine” to the Priscilla series, it is a growing trend. Rare Beauty’s set reproduces Mabel’s daily makeup and also incorporates the character’s growth arc through the name “Resilience” (chestnut blush). “When you use this color, not only are you imitating Mabel but you’re inheriting her resilience.” In the video review, a beauty blogger stated.
The victory for sensitive skin: When inclusiveness becomes the new standard in beauty
Mabel’s makeup philosophy is more modern thanks to the #BeautyForAll campaign. All Rare Beauty products have been tested on sensitive skin and are cruelty-free. “In the past we sought perfection, but now we seek coexistence with imperfections.” Dr. Jessica Krant, a dermatologist, said that the shift from “repair to enhancement” is at the core of modern beauty.
Makeup does not involve role-playing but character creation
Who are we playing when we swipe that maroon colour on our cheeks? Is it Mabel or Selena Gomez who finds heroism in everyday trivialities, or is it ourselves? Rare Beauty uses the set to tell us that the best makeup isn’t copying but translation. Translating the resilience, humor, and warmth of the character in your own language.
