Have you ever wondered what makes us change our makeup every spring? As the sun returns to the earth, so do we. Beauty trends in 2025 will tell us that beauty doesn’t have to be perfect. Instead, it is about how to embrace “imperfections”- from the little rebellion between eyebrows to the highlights of the lips.
Why ‘Browlicks,’ are challenging the authority symmetrical aesthetics?
Spring 2025’s beauty trend redefines beauty through “imperfection”, from Zoey Deutch’s little rebellion between her eyebrows to Jenna Ortega’s natural freckles. According to data, 68% of millennials find “natural irregularity” the most attractive trait. Hung Vanngo, a makeup artist, creates a “natural but carefully designed” look by highlighting “Browlicks”, those slightly raised eyebrow filaments. This aesthetic challenges the authority of traditional aesthetics and reminds us that beauty doesn’t need to be over-modified.
From a ‘Champagne Cheeks to a Pink Glass Lips: How details become the main protagonist
Details like Jenna Ortega’s forehead freckles and Zoe Saldana’s high-gloss lips during the awards season tell the story of spring. In 2024, data shows that the search volume of “high-gloss lips makeup” will increase by 37%. The search volume of “natural freckles”, however, will increase by 42%. Melanie Inglessis, a makeup artist, said that the essence of the trend is “to let natural details become the main protagonist.” These details can be made the focus of makeup by using Giorgio Armani Prisma Lip Gloss or KS & Co transparent eyebrow gel.
Naturality does not mean giving up but choosing
The spring beauty trend 2025 embraces these “imperfections” in the age of social media. These trends, from Austin Sather’s ‘balm contour’ to Kate Denno’s ‘eye framing’, tell us that beauty isn’t about covering up but rather about enhancing. One user commented, “For the very first time, my imperfections could be made beautiful with makeup.”
Beauty does not follow a rule but is a story
When you apply a high shine lip gloss to your lips in the spring sun, or highlight the rebelliousness of your eyebrows between the brows, you’re not just completing makeup. You’re also expressing yourself. When you embrace these details you are also telling a story.
