Do you remember the contouring myth which was applied by millions of users simultaneously on TikTok in the summer of last year? Sofia Richie’s wedding morning video in which she used a soft brush and lightly swept across her cheekbones sparked a revolution in the aesthetics of “low-key luxury”. Physicians Formula Murumuru Butter Bronzer is only $11 and redefines the meaning of “worth” with its satin finish and tropical scent.
Why $11 can compete with the luxury of $500?
This contouring powder combined with Nudestix foundation gives Sofia Richie a “seemingly flawless” luster. This effect is a result of the truth, which has been verified by 70,000,000 TikTok users. Affordable products are often more in line with daily needs than luxury brands that have been “over-modified”. The market share for affordable beauty products is expected to increase by 18% by 2023. And the conversion rate on social media can reach 34%. What does this mean? This means we are experiencing a “deluxury” aesthetic democratic movement.
The Sociology of Satin Contouring : Evolution from “Tanning to Halo “
Previously, contouring powders were used to create sun marks. Now, they are responsible for creating halo. In an Amazon review, one user said: “Each use is like giving your skin a glass coconut water.” This product philosophy, “coexistence of aesthetics and function”, coincides with women’s desire for pragmatism.
The victory for affordable beauty: When price transparency becomes the new luxury
The success of this contouring powder is not an accident. The nine shades of this contour powder cover all skin tones and the tropical scent is reminiscent of sunsets in Bali. Its price is so low that it can be added to the shopping cart at any time. This “burdenless refined” is replacing the traditional conspicuous consumption, and has become the new aesthetic standard for Generation Z.
Contouring” is not a disguise, but a translation
Sofia Richie’s choice shows us that the best contouring does not make you look like anyone else, but rather makes you the best version you. She did not finish her makeup but rather a self-expression. “I respect both my face and wallet.”
