Do you remember what happened on December 6, 2022 when everyone was stocking up The Ordinary Serum liquid Foundation? The brand announced at that time that production would cease, which caused fans to be anxious. It has now returned to meet everyone’s expectations.
1. Why production has been discontinued?
This liquid foundation was very popular when it launched in 2017 and had a waiting list that accumulated to 25,000 people. Why was it discontinued? The brand had set a low price to make the product more accessible to everyone, but sales were not satisfactory. This made the decision unsustainable. Fans were not satisfied and left messages in social media demanding the return of the product.
2. Limited-time return, rare opportunity
The Ordinary has returned with all 36 shades, but only for a limited time! The brand does not plan to bring back the Serum liquid foundation permanently. However, if there is a good response, perhaps more shades will be introduced in the future. This foundation is very affordable at $7.50. It has a moisturizing and excellent coverage, but it is not as heavy as other foundations. It is very tempting.
3. Unique formula for perfect makeup
Serum foundation has a very special formula. It is based on silicone and water, and includes makeup pigments. After application, water and silicone will disappear, leaving a light makeup effect. This layer will last from morning to evening. I used to use the shades 2.0N & 2.0P often. It can be controlled easily, whether it is for daily use or special occasions. This gives people a natural look of “no make-up is better than make-up”.
4. Channels of purchase and future prospects
The Ordinary only sells this product through its official website and in four physical stores located in Toronto, New York, London and Melbourne: Distillery Lane, Commercial Street, and Gertrude Street. The brand has no plans at this time to bring back its concealer products. Instead, it will only sell the Serum Foundation until it’s sold out.
The Ordinary’s Serum Foundation is back in stock and is a wonderful gift for beauty enthusiasts. The brand has listened to its fans and created a product that is both affordable and effective. You will have to act fast if you want this foundation.
