Have you ever wondered how some fashion trends become so popular on the internet while others remain undiscovered? Today I will discuss this fascinating topic.
Fashion is not just about dressing up anymore. It’s a form of social currency in the age of social media. Have you noticed how those at the forefront of fashion tend to get more attention and likes than others? This is not an accident.
Fashion is a way to express yourself. Like fashion bloggers, their unique outfits show their personality and attitude. Some bloggers, for example, like retro style. They wear floral shirts and bell-bottom pants from the 70s, paired up with classic cowboy boots. This can attract a lot of attention.
Second, fashion is spreading faster and faster. Fashion magazines used to take months to update us on the latest trends. Social media has made everything more accessible. In just a few short hours, a fashion blogger can post a photo to Instagram and have it seen by thousands. Fashion can quickly gain social capital with this feature.
Fashion brands continue to take advantage of this social attribute. They work with well-known bloggers in order to launch limited edition products to create buzz and topics. A luxury brand, for example, once collaborated with an influential blogger to launch a cobranded bag. The bag was sold out the day it was released and sparked a lot of discussion on social media.
If you want to make your style a social currency, then try the following:
- Find your own style and be sure to express yourself.
- Use social media to interact with your fans and share your fashion outfits.
- Do not blindly follow fashion trends. Be creative.
“Fashion is more than what you see in front of you. It’s also about your style.”
