Have you ever considered the potential cultural controversy that a fashion show could cause? Today, I want to talk about this hot topic: Ganni’s “tone deaf” show during Copenhagen Fashion Week.
Fashion brands are increasingly integrating cultural elements into their designs in this age of diversity. When this integration becomes a form of “cultural appropriation”, does it cross the line?
Ganni’s fall 2019 fashion show featured photos of women from underdeveloped countries, taken by renowned photographer Ami Vitale. These photos were shown at the same time that the models walked the catwalk. This created a stark contrast. This behavior has led to widespread criticism that the brand uses the images of these woman as decoration without respecting their stories or culture.
Some people think that this practice not only is insensitive, but can also increase social inequality and prejudice. They claim that these women are treated as if they were “exotic” decorations, rather than being treated as individuals who have independent stories and values.
Fashion is seen as an artistic expression and should be inspired by different cultures. The key is to see if the brand can create based on respect and appreciation rather than just consuming and exploiting.
In our daily lives, are we “appropriating” other cultures inadvertently without realizing it? Does this behavior reinforce cultural prejudice inadvertently?
Where is the line between fashion and cultural sensibility? Fashion brands should not only be pursuing diversity and creativity, but also respecting all cultures and listening to everyone’s voice.
“Fashion can be a bridge and not a wall.”
