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CATEGORY

Makeup

When cherry-red becomes the winter code: Glossier deconstructs sweet rebellion among modern women by adding a touch of red

Are you ready to make the first aesthetic statement in 2025? Glossier's "Black Cherry Collection" was not only a product launch but also a...

When rebellion becomes aesthetic: How soft grunge makes elegance in chaos

Are you tired of your old makeup? We are witnessing a revival of an aesthetic – soft grunge makeup. It's not just a simple...

When makeup is an extension of emotion: How beauty trends for autumn 2024 will redefine the boundaries of expression

Do you remember the impulse which made everyone want a red lipgloss last autumn? We will be at a new point of beauty expression...

When $11 Contour Powder Pries the Throne of Luxury Brands: Sofia Richie’s ‘low-key’ luxury revolution

Do you remember the contouring myth which was applied by millions of users simultaneously on TikTok in the summer of last year? Sofia Richie's...

When makeup is the code of the role, Rare Beauty deconstructs modern women’s identity with a blush of pink

Have you ever imagined solving mystery in the corridors and historic buildings of Mabel Mora, while maintaining a perfect lip color like rose-brown? Rare...

When “Browlicks” Become an Aesthetic Declaration: How the Spring 2020 Beauty Trend Reshapes natural beauty

Have you ever wondered what makes us change our makeup every spring? As the sun returns to the earth, so do we. Beauty trends...

When matte blush wins over cream gloss: Why are we falling in love with’matte aesthetics’ again

Have you ever had oily skin cause you to reapply blush? Tower 28's Beach Please cream-based blush was a "midnight horror" for those with...

When no make-up is a luxury, how to create the “Model Off Duty” look in seven steps

Have you ever wondered how Gigi Hadid manages to always maintain that "I woke up and am flawless" look whenever she is photographed on...

Are you prepared to go on the road when the lights go out? A Concert Survival Guide

Do you remember your last concert experience when the lights were turned on and off, and you felt both vulnerable and excited? We all...

When music is a catalyst for makeup, why do you need a playlist?

Have you ever realized the best makeup begins the moment you hit play? Lisa Eldridge's YouTube tutorial began with Dua Lipa’s "Dance the Night"...

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