Have you ever wondered how Gigi Hadid manages to always maintain that “I woke up and am flawless” look whenever she is photographed on the streets in New York? Paloma Elsesser’s natural glow is a testament to the fact that beauty does not require effort. This “Model Off Duty”, or “Just Right” look, is a growing trend. It’s neither bare-faced nor full makeup but an aesthetic that is “just right”.
Why is no makeup better than makeup becoming the new aesthetic standard?
In the age social media, flawless makeup no longer represents the ultimate goal. According to data, 72% millennials think that “natural glow’ is the most attractive trait. Marijana Zivanovic, a makeup artist, says that the goal of this makeup is “to make skin look like skin but in a better version.” This aesthetic, from Gigi’s creamy skin to Paloma’s natural blush and Paloma’s luminous complexion, challenges the authority of traditional “cover up” makeup.
From lip gloss to highlighter: creating the “just right” aesthetic
Zivanovic revealed the key to creating the look is selecting the right products and tools. She suggests using a moisturizing makeup base product, like a tinted lotion, instead of a heavy, thick foundation. According to data, 68% of women think that “creamy highlighters” are key for enhancing makeup. She also suggests using your fingers to apply blush instead of brushes – “This imperfect mix is where the natural feel comes from.”
Going bare faced is not giving up but choosing
The social significance of the “Model Off Duty makeup” goes beyond aesthetics. It is a reaction to the #MeToo, #Authenticity and #Authenticity movements. It’s a rebellion against “perfectionism”, and a declaration about “how I want to be seen.” Zivanovic said, “This makeup isn’t to hide but to enhance.” When you lightly draw eyeliner on your brown eyeliner you are not completing your makeup but rather a self-acceptance.
Beauty does not require effort, but rather presence
Ask yourself the next time you want to copy a look: Am I expressing myself with my makeup? When your skin looks like it does, but in a better version of itself, you have achieved the most important goal.
