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Sunday, April 13, 2025

When makeup is an extension of emotion: How beauty trends for autumn 2024 will redefine the boundaries of expression

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Do you remember the impulse which made everyone want a red lipgloss last autumn? We will be at a new point of beauty expression when the first leaves of 2024 begin to fall. Hailey Bieber’s creamy skin and Charli XCX’s rebellious smoky eye are just two examples of the fall makeup trend. It is not only a statement of emotions, but a stacking up of colors.

Why is makeup becoming the second form of identity?
Millions of users have imitated the “Douyin make-up” on TikTok. Makeup has long outgrown decoration and is now a narrative tool. 78% of Generation Z believes that makeup is a “instant emotion translator.” Hailey Bieber, who uses LYS Beauty highlighter to create a halo “from the inside out”, is not only changing her face but also expressing a life philosophy of “even if it’s cold outside, I choose warmth.”

Red Is Not A Taboo But An Invitation
This autumn’s red makeup goes beyond the boundaries of the season. Makeup artist Tisha Thomson suggests using dark purple red lines to create gradient lip for dark skin. Light skin can try coral red. This color philosophy is a new definition of “strength can coexist with fragility” by modern women. Dior’s Satin Ruby eyeliner is a great example of how red is not an invasion but an invitation.

The Return of Earth Tones”: When Makeup becomes a Metaphor of Earth
Earth tones, from Halle Bailey’s Moss Green eyeliner to Kosas Eternal Green eyeshadow, are using a sense of “rooting” to combat the floating of the digital era. Etienne Ortega, a makeup artist, said that deep chocolate browns are suitable for dark skin tones, brick reds for medium tones, and gray earth shades for light skin tones can add a calm disposition. This color numbering is a result of the beauty industry’s “inclusive aesthetics”.

The revival and rebirth of highlighter: When light becomes the protagonist in makeup
In the dry seasons, cream highlighter replaces powder and is the new darling. LYS Beauty Aim High highlights create a “skin glowing effect” by using the “base-light method” – first apply contour, highlighter and blush, then layer a lightweight foundation. This technique not only extends the “life” and beauty of makeup but also represents the pursuit of inner light by modern women.

Makeup does not have to be a rule. It can be a choice
The fall makeup trends are all about refusing to define “correct” beauty. Charli XCX’s attitude “I don’t need perfection” was really a message that makeup isn’t about pleasing others but rather yourself.

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